#NMOS14 – How Ferguson Became a Nationwide Movement

The small city of Ferguson, Missouri, a suburb of St. Louis, has been all over the news ever since Darren Wilson fired six shots into Michael Brown, leaving the seventeen year old lying face down on the pavement in broad daylight. Residents gathered at the site of a the incident soon after, and the protests, riots, and looting have been playing out ever since, with protesters on the streets since August 9th. For the first couple of days, the news unfolded primarily on Twitter, through vines posted by St. Louis alderman, @antoniofrench  and others who live tweeted information, pictures, and video from the scene. The local media also covered the events early on, including Fox 2 Now (KTVI) who had a live feed as well as frequent Twitter updates.

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Twitter and the National Fight For 15 Convention

Last week, I posted an analysis of the media coverage of the Fight For 15 convention, which I compiled using the Google News aggregator. With the exception of the New York Times article by Steven Greenfield, all of the information and quotes of each article originated from two Associated Press articles,one previewing the event, and the other providing a recap. This was a sign that very few mainstream media outlets actually covered the event directly.

To supplement these findings, I have also analyzed the top tweets of the #FightFor15 hashtag which correspond to the events that took place in Elmhurst, Illinois on the weekend of July 26th and 27th.

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How Did the Mainstream Media Cover the Fight For $15 Convention?

Two weekends ago, over 1300 people convened in Chicago for the first ever Fight For $15 convention. While the low-wage worker strikes have been escalating over time, with an increasing number of workers and cities involved during each wave, and solidarity among the participants displayed on social media platforms like Twitter and Facebook, this was the first time that workers-turned-activists from different cities traveled to one location to discuss their experiences and plan for future actions. It could prove to be a major event which unifies the movement as they prepare for escalation in the form of civil disobedience and store occupations.

Due to the importance of this event, I decided to study how the mainstream media covered the gathering, if they even provided coverage. Using Google News, I searched for the term “Fast Food Convention”, which provided over 300 articles, all between July 25th and 28th. After analyzing the first 20 articles, I noticed an emerging pattern: A large majority of these articles were correlated from two Associated Press articles, one which previewed the event [example], and another which provided a recap. [example]

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